SignalMD Was Built To Help Practices Navigate Growth With Greater Clarity.
OUR STORY
SignalMD was created from the belief that modern healthcare practices need more than disconnected reports, generic consulting, or reactive decision-making.
Most practices already have a lot of data, but it is often trapped across systems that do not talk to each other. The EMR shows patient activity. The accounting system shows revenue and expenses. Marketing tools show leads and campaigns. But without one connected view, owners are left trying to make growth decisions with incomplete visibility.
We built SignalMD to help practices connect that information, understand what it means, and turn it into practical decisions that improve revenue, profitability, patient growth, and operational performance.
Modern Healthcare Practices Need More Than Reports.
WHY WE BUILT SIGNALMD
Healthcare practices today are navigating increasing complexity across staffing, scheduling, patient experience, financial performance, marketing, and growth decisions.
SignalMD helps practices move beyond fragmented reporting by combining connected practice data with strategic guidance, accountability, and performance-focused conversations designed to support smarter business decisions and sustainable long-term growth.
Meet The Team Behind SignalMD.
THE FOUNDERS
SignalMD was built by combining two perspectives that help practice owners make better business decisions: Nicole’s experience in growth strategy, execution, and team accountability, and Arik’s background in finance, accounting, data governance, and operational controls. Together, we help clinics, medspas, and specialty practices connect the dots across their business and turn visibility into focused action.
Nicole has spent more than 20 years helping businesses improve revenue performance, sales execution, leadership alignment, and operational accountability. Her experience includes building performance systems, coaching teams, improving execution rhythms, and helping leaders turn growth goals into measurable action.
At SignalMD, Nicole works with practice owners on the business side of growth — patient demand, service-line performance, marketing effectiveness, provider productivity, team execution, and strategic priorities. She helps owners understand not only what the numbers show, but what actions should follow.
Nicole Simonsen
Co-Founder, Growth Strategy and Operational Execution
Arik brings a strong foundation in finance, accounting, audit, compliance, data governance, and operational controls. His experience gives SignalMD the discipline to look beyond surface-level reporting and evaluate whether the data behind the business is accurate, connected, and useful.
At SignalMD, Arik helps practices make sense of the financial and operational data sitting across EMRs, accounting systems, billing workflows, and other business tools. His focus is helping owners understand the financial reality of the practice — what is profitable, what is underperforming, and where better visibility can support stronger decisions.