Meet The Team Behind SignalMD.
Nicole Simonsen
Co-Founder, Growth Strategy and Operational Execution
Nicole has spent more than 20 years helping businesses improve revenue performance, sales execution, leadership alignment, and operational accountability. Her experience includes building performance systems, coaching teams, improving execution rhythms, and helping leaders turn growth goals into measurable action.
At SignalMD, Nicole works with practice owners on the business side of growth — patient demand, service-line performance, marketing effectiveness, provider productivity, team execution, and strategic priorities. She helps owners understand not only what the numbers show, but what actions should follow.
Arik Simonsen
Co-Founder, Finance, Data & Practice Operations
Arik brings a strong foundation in finance, accounting, audit, compliance, data governance, and operational controls. His experience gives SignalMD the discipline to look beyond surface-level reporting and evaluate whether the data behind the business is accurate, connected, and useful.
At SignalMD, Arik helps practices make sense of the financial and operational data sitting across EMRs, accounting systems, billing workflows, and other business tools. His focus is helping owners understand the financial reality of the practice — what is profitable, what is underperforming, and where better visibility can support stronger decisions.