Meet The Team Behind SignalMD.
Nicole Simonsen
Co-Founder
Nicole has spent more than 20 years helping businesses improve financial performance, revenue growth, execution, and accountability. Her experience includes building performance systems, setting measurable goals, improving forecasting and decision-making, and helping leaders turn business priorities into clear action.
At SignalMD, Nicole works with practice owners to connect financial goals with day-to-day business decisions. She helps evaluate profitability, service-line performance, cash-pay opportunities, provider productivity, pricing, investments, and growth priorities. Her focus is helping owners understand what the numbers mean, where the best opportunities are, and what actions should come next.
Arik Simonsen
Co-Founder, Finance, Data & Practice Operations
Arik brings a strong foundation in finance, accounting, audit, compliance, data governance, and financial controls. His experience gives SignalMD the discipline to look beyond surface-level reporting and understand the true financial health of a practice.
At SignalMD, Arik helps practice owners understand what is profitable, where money may be getting lost, how cash flow and costs are changing, and whether the numbers support the next business decision. His focus is bringing financial rigor to decisions around profitability, cash-pay growth, investments, provider economics, and long-term financial planning.