Grow More Profitably
Helping Independent Practices
About SignalMD
SignalMD combines financial insight, growth strategy, and practical business guidance to help independent practices make smarter decisions and improve profit.
Medicine Is Your Expertise. Building a More Profitable Practice Is Ours.
You shouldn’t have to become a financial analyst or business strategist to run a successful practice. We help you understand what’s working, where profit is being lost, and what to do next.
Nicole Simonsen
Co-Founder | Growth & Profitability Strategy,
Nicole brings more than 20 years of experience in growth strategy, revenue leadership, execution, and business transformation.
At SignalMD, she helps independent practice owners turn financial and operational data into better business decisions—identifying where profit is being lost, which growth opportunities are worth pursuing, and what to prioritize next.
Her work focuses on service-line profitability, pricing, capacity, investments, revenue mix, and practical growth strategy.
Nicole is also a proud co-founder of FoundHER MD, a community created to help women physicians become stronger business leaders and build thriving independent practices.
Arik Simonsen
Co-Founder | Finance, Data & Practice Economics
Arik brings more than 20 years of experience in finance, data governance, shared services, audit, and operational discipline.
At SignalMD, he helps independent practices turn complex business data into clear decisions—evaluating profitability, investments, provider performance, costs, and operational efficiency.
His focus is making sure growth decisions are grounded in the numbers, risks, and economics of the practice.
Two Perspectives. One Growth Plan.
Growth strategy + financial discipline for a more profitable practice.